In April 2025, we significantly improved the sales of a small home goods e-shop located in a provincial city in the Peloponnese, Greece.
Investment & Performance Overview:
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Meta Ads: €1,200 spend ➔ €3,780 revenue ➔ 3.0 ROAS
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Google Ads: €720 spend ➔ €4,798 revenue ➔ 6.6 ROAS
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Total Ad Spend: €2,000
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WooCommerce Backend Revenue: €8,250
Previous Situation (March 2025):
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ROAS: 2.1
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Underperforming campaigns.
What changed and boosted performance:
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Created a B2B promotion with a dedicated landing page.
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Increased focus on promoting furniture products.
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Launched a new offer with a discount.
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Restarted social media posting and light boosting after a 2-month break.
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For Google Ads: Filtered product categories to focus only on top-performing items.
Key Points:
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No videos used.
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No newsletter marketing involved.
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Sales growth was 100% ad-driven.
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The brand is still building top-of-mind awareness.
Campaign Structures:
️ Meta Ads:
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4 Conversion Campaigns
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1 Advantage+ Shopping
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1 View Content
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2 Boosted Posts
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2 Instant Forms (paused due to low-quality leads)
️ Google Ads:
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1 Performance Max with selected categories
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1 Standard Shopping with selected categories
Visuals (screenshots):
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Meta Ads Manager
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Google Ads Console
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WooCommerce Backend Dashboard
